CRM strategy strategy and AI system process system for small teams.
I build CRM / PRM tools for small companies + startups from strategy to implementation.
Private and it only takes 5 minutes.Hey, I’m Mariana. I help small teams build systems behind sales and partnerships.
I spent three years building operations inside a fast-growing startup, including pipeline infrastructure: CRM strategy, automation logic, team workflows, training, communications, and the measurement layer that made it all visible. Now I run mafera to do that same work for other small teams.
In their words:
‘‘Mariana is an exceptionally reliable and hands-on operator. She brings a rare mix of diligence, ownership, and adaptability, and I’ve seen her thrive both in field execution and in building the processes and structure needed to take operations from zero to one.’’ - Joanna Tichanowicz. Central Operations @ Tools For Humanity.
‘‘We started a company together, and Mariana is the co-founder who made sure we weren't just winging it. She owns everything from org structure to comms to how we make decisions as a team. If you need someone who can take operational chaos and turn it into something that scales, that's her.’’ - Robin Quint. Founder @ Barkli, Three Starters and RQ Consulting.
Logbook
An underused CRM and how to fix it.
In this case study, I will walk you through how I fixed the CRM of a fast-growing tech company. The company was generating thousands of organic partner leads each month, but almost all of these leads were never engaged with. Here's how we fixed routing, ownership, and follow-up so leads stopped dying in the system.
Let’s build the pipeline your team needs.
Fill out the diagnosis tool, and you'll have a scoped proposal in your inbox immediately.
Private and it only takes 5 minutes.